Hi, I'm Heather Vaughn, a Marketing Leader from Milwaukee.
Hi, I'm Heather Vaughn, a Marketing Leader from Milwaukee.
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I create clarity from complexity, then build the teams and systems to execute it. With 20+ years leading marketing across agencies and B2B companies, I've become known for translating business challenges into actionable strategies while developing people who consistently deliver results—from achieving 40% increases in qualified leads to generating $300K+ in monthly pipeline value.
Quick Work Examples
Quick Work Examples
Strategic Communication Plan to Boost an RFP Response
Strategic Communication Plan to Boost an RFP Response
At CI Design, a B2B apparel provider sought our help in developing a strategic communication plan to include in an RFP to manage an airline's uniform program. They wanted to go above and beyond in their response and "wow" the airline, so they asked for a creative theme. The goal was to help employees feel valued, heard, and excited while building trust and momentum through the transition.
Role: Strategist
Content Repurposing & Lead Generation Strategy
Content Repurposing & Lead Generation Strategy
Using a methodology called "COPE" - Create Once, Publish Everywhere, I worked with CI Design's client Ampersand on repurposing a high-performing blog into a comprehensive lead magnet called "How to Mitigate Concentration Risk." The asset was then used across multiple marketing channels, including paid and organic social campaigns, targeted lead generation emails, nurture sequences and the company newsletter.
Role: Account Strategist & Content Strategist
Video: Dementia Capable Care Training - New and Transformed
Video: Dementia Capable Care Training - New and Transformed
I produced this video while at CPI for their updated dementia care training program. Working with a freelance videographer, I led the pre-production planning, and collaborated with her onsite to capture interviews and b-roll. Post-shoot, I put together a "paper edit," working with the video editor to get to a final polished version. The video was leveraged through multiple digital channels to create awareness and interest in the course.
Role: Creative Lead and Producer
Blogs
Blogs
During my time leading marketing strategy at CI Design, I authored these blogs to connect with fellow marketing leaders while showcasing our agency's strategic expertise and B2B marketing insights.
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